PLAY is a music brand that creates unique pop-up parties all over the world featuring leading European DJs.

Our task was to create a logo and branding that would be relevant and authentic for the target audience of young and modern people. For an audience accustomed to a certain visual language and quite selective in the world, we needed to create a set of symbols and meanings that would convey the high level of performing musicians and the brand itself, and that would evoke accurate and relevant associations.